Chukwuemeka Emmanuel, also known as Sabinus, has filed a one-billion-naira lawsuit against Friesland Foods Wamco Nigeria Plc for utilizing his trademark something hooge’ without permission.

Peak Milk advertised their product on Instagram on May 24, 2022 with the phrase something hooge.’

The comedian’s lawyer, Stanley Alieke, told that the term was his registered trademark and that they are seeking one billion naira in compensation and damages.

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Sabinus threatened to sue the brand if they did not comply within two weeks of receiving the legal notice, according to the legal notice.

“Our client briefed us and we believe the same to be true that your Company, Friesland Foods Wamco Nigeria Plc, used a trademarked slogan ‘Something Hooge’ for the promotion of your Peak Milk product,” the legal notice dated May 27 read.

“The advert which was made on the Peak Milk Nigeria verified Instagram page (peak_milk) was posted on the 24th day of May 2022 which was used to promote the Peak National Breakfast Week.

“It will interest you to know that the phrase ‘something hooge’, which was popularized by our client, has been trademarked and legally reserved as his intellectual property by the Federal Ministry of Trade and Investment.

“The said slogan was trademarked on the 26th of November 2021 with the file number: NG/TM/O/2021/48316. 10. On this note, we make the demand for the payment of the sum of Five Hundred Million Naira (N500m) as compensation for the unauthorized use of the intellectual property belonging to our client.

“And another five hundred million Naira for damages for the trauma; emotional, physical, psychological, and mental trauma our client has suffered for the Trademark theft and infringement of his intellectual property rights.”

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